Table 3. Square root of AVE and Latent Variable Correlation.docx

Discriminant Validity examination focuses on the following criteria: ensuring that the square root of AVE exceeds latent variable correlation and identifying a cross-loading value exceeding 0.7 in one variable. As depicted in Table 3, the square root value of AVE surpasses the correlation value of the latent variable in every variable. Consequently, the discriminant validity test of the current study has been successfully confirmed using the correct indicators and variables.