遇见数据集

Data of 391 Respondents_CSR_HR_CL

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Zenodo2025-07-06 更新2026-05-26 收录
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his dataset includes responses from 391 participants who completed a structured questionnaire as part of the study titled "Impact of Corporate Social Responsibility, Hotel Reputation on Customer Loyalty in Star-Rated Hotels: A PLS-SEM Approach." The survey instrument (CCR_HR_CL) was designed to collect data on three key constructs: Corporate Social Responsibility (CSR) – including environmental responsibility, ethical behavior, and community engagement. Hotel Reputation (HR) – measuring perceived brand image, trust, and service quality. Customer Loyalty (CL) – including intention to revisit and likelihood to recommend. Data were collected from guests who had recently stayed in star-rated hotels in New Delhi, India. A 5-point Likert scale was used for all construct items (1 = Strongly Disagree to 5 = Strongly Agree).

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Zenodo
创建时间:
2025-07-06
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