Data of 391 Respondents_CSR_HR_CL
收藏资源简介:
his dataset includes responses from 391 participants who completed a structured questionnaire as part of the study titled "Impact of Corporate Social Responsibility, Hotel Reputation on Customer Loyalty in Star-Rated Hotels: A PLS-SEM Approach." The survey instrument (CCR_HR_CL) was designed to collect data on three key constructs: Corporate Social Responsibility (CSR) – including environmental responsibility, ethical behavior, and community engagement. Hotel Reputation (HR) – measuring perceived brand image, trust, and service quality. Customer Loyalty (CL) – including intention to revisit and likelihood to recommend. Data were collected from guests who had recently stayed in star-rated hotels in New Delhi, India. A 5-point Likert scale was used for all construct items (1 = Strongly Disagree to 5 = Strongly Agree).



