Revenue of Haier Smart Home 2013-2023

In 2023, Haier Smart Home generated a revenue of over 261 billion yuan. It was the world’s leading home appliance manufacturer based on revenue, ahead of LG Electronics, Whirlpool Corporation, and its closest domestic rival, Midea Group. Following China’s route to prosperity After centuries of political and economic instability, the country’s Opening Up policy brought increasing standards of living to a broader share of the population which meant that for the first time, average households were able to afford household appliances. When Haier was founded in 1984, it seemed the right time and place. With its iconic logo with two kids, Haier fridges and washing machines became a common sight in households across the country. Becoming smart In recent years the company underwent a restructuring process to adapt to the newest trend in the appliance industry. First, in 2019, Qingdao Haier became Haier Smart Home, then, in 2020, Haier Smart Home incorporated Haier Electronics Group. It illustrated a broader strategy shift among Chinese household manufacturers, which was to pivot away from cheap, basic appliances to smart products. Just like Haier, Xiaomi launched its Mi Home product range, and Midea implemented smart appliances across its brands.

于2023年，海尔智慧家居实现营收超过2610亿元人民币，凭借其卓越的业绩，在全球家电制造商中位居首位，领先于LG电子、惠而浦公司及其国内主要竞争对手美的集团。历经数百年的政治与经济动荡，我国对外开放政策使得生活水平不断提高，从而使得普通家庭首次有能力购置家用电器。1984年，海尔创立之时，正值天时地利。以其标志性的双孩童图案为标志的海尔冰箱和洗衣机，成为全国众多家庭中的常见景象。迈向智能化之路近年来，公司经历了一场旨在适应家电行业最新趋势的重组过程。首先，在2019年，青岛海尔更名为海尔智慧家居，随后，在2020年，海尔智慧家居将海尔电器集团纳入旗下。这一举措体现了中国家电制造商战略转型的广泛趋势，即从低端基础家电转向智能化产品。正如海尔，小米推出了其米家产品系列，而美的则在其所有品牌中实施了智能家电战略。