AI IN BANKING AND FINANCIAL SERVICES

Artificial Intelligence (AI) has emerged as a transformative force in the banking and financial services sector, reshaping traditional operations, enhancing customer experience, and driving operational efficiency. This study examines the adoption and impact of AI technologies, including machine learning, robotic process automation (RPA), natural language processing (NLP), and predictive analytics, in financial institutions. By analyzing current trends, challenges, and opportunities, the study provides insights into how AI is redefining risk management, fraud detection, personalized services, and decision-making processes in banking. The research further highlights the strategic implications for financial institutions striving to maintain competitiveness in an increasingly digital environment. Findings suggest that AI not only improves operational efficiency but also enables data-driven innovation, although ethical considerations and implementation challenges persist.