Leading industries in sponsored content transparency in Italy 2022

Fashion was the industry that paid the most attention to rules on social media transparency in Italy in 2022, with 26.8 percent of sponsored industry posts on Instagram, Facebook, YouTube, X, and TikTok using at least one transparency hashtag. The food industry followed with 19.9 percent of posts, while beauty came in third with 13.2 percent.

时尚产业在2022年成为意大利社交媒体透明度规则关注度最高的行业，Instagram、Facebook、YouTube、X和TikTok上26.8%的赞助行业帖子使用了至少一个透明度标签。紧随其后的是食品产业，其帖子占比达到19.9%，而美容产业则以13.2%的占比位居第三。