eCommerce Benchmark KPIs: Household Care in Peru

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 82.7%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Household Care in Peru also consist of an AOV of US$29.3, a discount rate of 12.5%, and a return rate of 1.8%.

于2023年，在13.7%的加入购物车率、82.7%的购物车放弃率以及2.4%的转化率之外，秘鲁家庭护理类电子商务的基准关键绩效指标（KPI）还包括平均订单价值（AOV）为29.3美元、折扣率为12.5%以及退货率为1.8%。