SNL MediaCensus Broadband & Video

The MediaCensus Broadband & Video dataset allows users to discover the U.S. residential broadband and video landscape at a granular market level providing data to analyze subscriber trends by market and operator.

This dataset includes:
- MediaCensus Broadband & Video (by Zip & by County): This dataset provides a comprehensive analysis of entities within the U.S. broadband and video industry, and allows users to analyze subscriber market share, operator coverage, broadband speed, and technology type data. Current coverage includes 1,200+ broadband, and 750+ video operators with subscriber estimates both at the Zip Code and County level updated quarterly.
- MediaCensus Video by DMA: Understand the video landscape by analyzing the top operators by market in the United States. This dataset includes video subscriber estimates released quarterly for the top 14 video operators by 210 DMA (R) (Designated Market Areas) and allows you to uncover operator health trends to inform marketing, programming, and potential M&A decisions.

搜集汇总

背景与挑战

背景概述

该数据集提供美国住宅宽带和视频市场的细粒度数据，涵盖运营商覆盖、市场份额、宽带速度和技术类型等信息，覆盖超过1200家宽带和750家视频运营商，并按季度更新。它包括按邮编和县划分的宽带与视频分析，以及按DMA划分的视频运营商订阅估计，支持市场趋势分析和决策制定。