Kipi Marketing Analytics & Cost Optimizer

Today it is time-consuming and expensive for marketers to gain a holistic understanding of campaign performance across multiple channels. With the coming demise of cookies and other online identifiers, there has been a lot of interest surrounding the increasing importance of first-party data for brands. Despite the growing strategic importance of first-party data and this existing relationship with consumers, many brands fail to take ownership of data generated by advertising and come up short in their ability to leverage this data as a growth lever. To fully capitalize on data-driven marketing, brands must continue to build robust first-party data strategies and foster partnerships that can bring them valuable second-party data, but most importantly must capitalize on the opportunity of advertising data today.

The challenge, in its simplest form, is two-fold: First, this data, much like the internal teams responsible for managing it, lives isolated from the rest of the enterprise. These siloes slow organizations and hamper marketers’ ability to granularly measure campaign effectiveness. The second challenge is the sheer volume of campaign data and channels that exist in an increasingly digital landscape. Harnessing campaign and marketing data in a single source of truth can feel like a daunting task. What marketers need is a single source of truth, un-siloed from the rest of the enterprise datasets, that acts as an analytics platform used to integrate, model, and visualize marketing and campaign performance.

In hopes of demonstrating how this process can be streamlined today, and how marketers can begin harnessing value from their campaign data quickly, we’ve developed Campaign Intelligence Starter, a sample of code aimed at reducing time-to-value the first steps for brands to unify their advertising data. The goal is to show how to help quickly start with two critical data sources that are common across the market: (1) Meta advertising data, and (2) LinkedIn ads data, and get organizations on their way to increasing campaign ROI.

Don’t let the complexity and the idea of your end-state paralyze your progress - start bringing in your campaign data to Snowflake today and accelerate your customers’ path to maximized ROI.

Note: This is our initial step towards a greater goal of identifying the ideal ad spend plan for the upcoming quarter, forecasting the revenue in these platforms for the amount spent, etc.