eCommerce Benchmark KPIs: Fashion in Portugal

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 81.9%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Fashion in Portugal also consist of an AOV of US$92.9, a discount rate of 13.7%, and a return rate of 13.6%.

在2023年，葡萄牙时尚电商基准关键绩效指标（KPIs）显示，除13.4%的加入购物车率、81.9%的购物车放弃率和2.4%的转化率之外，还包括平均订单价值（AOV）为92.9美元、折扣率为13.7%以及退货率为13.6%。