青瓷保温杯用户消费能力分层数据
收藏浙江省数据知识产权登记平台2024-12-09 更新2024-12-10 收录
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资源简介:
统计分析青瓷保温杯消费数据,通过对历史下单用户画像建立,对用户进行标签制定,定位用户消费级别,为企业在全国各地设立产品周转仓及针对各地区消费者对青瓷保温杯的购买量和使用量,制定广告营销策略提供数据支持。1、消费占比=购买数量/购买总数*100%;2、用户消费占总消费的比例按从大到小进行排名;3、用户等级运用ABCDEF分类法,对占比在大于等于0.3%,给予“A类用户等级”分层;占比在小于0.3%到大于等于0.25%区间,则给予“B类用户等级”分层;占比在小于0.25%到大于等于0.2%区间,则给予“C类用户等级”分层。占比在小于0.2%到大于等于0.15%区间,则给予“D类用户等级”分层;占比在小于0.15%到大于等于0.1%区间,则给予“E类用户等级”分层;占比在小于0.1%,则给予“F类用户等级”分层。
This dataset conducts statistical analysis on consumption data of celadon insulated tumblers. It constructs user portraits based on historical order-placing users, develops user tags, and positions user consumption tiers, so as to provide data support for enterprises to establish product turnover warehouses across the country and formulate advertising and marketing strategies based on the purchase and usage volumes of celadon insulated tumblers by consumers in various regions. 1. Consumption proportion = (purchase quantity / total number of purchases) × 100%; 2. Rank the proportion of each user's total consumption in descending order; 3. The user classification adopts the ABCDEF classification method: users with a proportion ≥ 0.3% are assigned to "Tier A"; users with a proportion between <0.3% and ≥0.25% are assigned to "Tier B"; users with a proportion between <0.25% and ≥0.2% are assigned to "Tier C"; users with a proportion between <0.2% and ≥0.15% are assigned to "Tier D"; users with a proportion between <0.15% and ≥0.1% are assigned to "Tier E"; users with a proportion <0.1% are assigned to "Tier F".
提供机构:
遂昌处州窑青瓷有限公司
创建时间:
2024-10-29
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