Rose Parade, Pasadena, Calif., 1940

23 photographs of the annual New Year's Rose Parade in Pasadena, CA, 1940. This was the first year the Tournament of Roses was televised, at this time by Don Lee Broadcasting's W6XAO. Floats include: Boy Scouts of America (sun and teepee), woman with shield and torch, San Bernardino (National Orange Show), Coronado (water skiing), Pasadena Clearing House (woman on pedestal), United Service Clubs (knife cutting globe), San Gabriel (bell), Burbank (Statue of Liberty), Santa Clara County (woman under arch), Camp Baldy (snowman), Pacific Rose Society, grand marshal's float (roses), Portland (woman under arch), and the Palomar Observatory. Also included are equestrians, marching bands, crowds of watchers, motion picture cameras, signs along the parade route, a man with a vending tray, and an automobile carrying the Tournament of Roses President Harlan G. Loud.