Complete Dataset Content Analysis Pandawara Group Social Media Activism on Instagram

A sample of 100 contents was selected for analysis based on a code sheet with theoretically grounded categories - capital accumulation, personal branding strategies, and commodification of authenticity. With this aim in mind, 6 sample contents with the highest level of engagement were randomly selected from the 100 contents that had gone through quantitative analysis to explore the 5 key points in more depth and descriptively.