data.xlsx

We experimentally investigated how (i) identifiable versus statistical beneficiaries and (ii) flagship versus non-flagship species affected donations to a conservation charity. <br>All data were collected in March 2016 using the online labour market, Amazon Mechanical Turk. All respondents were US-based, approval rate &gt; 75%, no of HITS completed &gt; 0. <br><br>All subjects were paid a show-up fee of $0.40 and presented with information about the effects of climate change on various species. They were then given a $0.50 endowment and the opportunity to donate as much or as little of this endowment as they wished to WWF, a charity working to mitigate the effects of climate change on each species. <br>Subjects were also required to answer five questions to measure attitudes towards climate change (two questions), the sense of responsibility felt towards other species (two questions); and the extent to which individuals would be willing to modify their behaviour to reduce negative climate impacts (one question).<br><br>Respondent data and R code for analysis is available.