E-commerce penetration in the Netherlands 2022-2027, by product category

How big is the e-commerce share of total online retail spending in the Netherlands and how will it look like by 2027? A consumer survey gained insights on how the Dutch use online shopping and how they would do this in the next five years. In the first quarter of 2022, for example, approximately 70 percent of all spending made in computer and accessories sales came from online sales. Consumers expect this to decrease to roughly 60 percent in the coming years. Tech dependency Many products fall into the consumer electronics category, including computers, smartphones, headphones, game consoles, and tablets. In 2022, a staggering 97 percent of Dutch people used smartphones. Furthermore, approximately 65 percent of Dutch online shoppers indicated that they could not live without their smartphones, and around 30 percent buy new electronics even when their old ones still work. However, the shopping experience of consumer electronics has room for improvement. Surprisingly, purchases of consumer electronics were the third biggest category to be returned in the Netherlands in 2022. Amazon leads the wayFrom a global perspective, the market size of consumer electronics is forecast to grow expeditiously during the next years, from over 340 billion U.S. dollars in 2021 to over 500 billion U.S. dollars by 2025. Worldwide, the leading web stores in the electronics and media segment by net sales are amazon.com, apple.com, jd.com, and bestbuy.com. Amazon experienced the highest sales in the tech category, with over 70 billion U.S. dollars in net sales in 2021.

荷兰在线零售总支出中电商份额究竟有多大？到2027年又将呈现出何种态势？一项消费者调查揭示了荷兰消费者如何使用在线购物，以及他们在未来五年内将如何进行此类消费。以2022年第一季度为例，计算机及配件销售中的所有支出中，约70%来自线上销售。消费者预计这一比例将在未来几年降至约60%。众多产品归类于消费电子产品类别，包括电脑、智能手机、耳机、游戏机和平板电脑。在2022年，令人瞩目的97%的荷兰人使用智能手机。此外，大约65%的荷兰在线购物者表示，他们无法离开智能手机，而约30%的人在旧设备仍可使用的情况下仍会购买新的电子产品。然而，消费电子产品的购物体验仍有提升空间。令人惊讶的是，在2022年，消费电子产品是荷兰退货量第三大的品类。亚马逊引领潮流从全球视角来看，消费电子产品市场预计在未来几年将迅速增长，从2021年的超过3400亿美元增长至2025年的超过5000亿美元。在全球范围内，按净销售额计，电子产品和媒体领域的领先在线商店为amazon.com、apple.com、jd.com和bestbuy.com。亚马逊在科技品类中实现了最高的销售额，2021年的净销售额超过700亿美元。