The effect of female live streamers on consumers’ purchase intentions of male-targeted products
收藏科学数据银行2025-09-09 更新2026-04-23 收录
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资源简介：
Data source: This study recruited 800 participants from Credamo for three experiments (Study 1: n=200; Study 2: n=400; Study 3: n=200). Specific explanation: Study 1 measured the participants' purchase intention, perceived coolness, expertise, and gender-identity threat; Study 2 measured the participants' purchase intention, perceived coolness, sex-role,appearance, suitability, and product perception; Study 3 measured the participants' purchase intention, perceived coolness, and gender stereotypes.
提供机构：
Soochow University
创建时间：
2025-09-09
