eCommerce Benchmark KPIs: Apparel in Nigeria

In 2023, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 92.7%, and a conversion rate of 0.8%, the eCommerce Benchmark KPIs for Apparel in Nigeria also consist of an AOV of US$82.1, a discount rate of 16.8%, and a return rate of 14%.

于2023年，在11.1%的加入购物车率、92.7%的购物车放弃率以及0.8%的转化率相邻，尼日利亚服装电商行业的基准关键绩效指标（KPI）还包括平均订单价值（AOV）为82.1美元、折扣率为16.8%，以及退货率为14%。