The purpose of this paper is to address the chasm between academic research on social media as an expanding academic discipline and at the same time a growing marketing function. A bibliometric analys
NOTE: The order of the topics in this table is one of four random orders used in the experiment. The order of results within each topic was also randomized across these four versions.
NOTE: The order of the topics in this table is one of four random orders used in the experiment. The order of results within each topic was also randomized across these four versions.
