Social video brand user engagement 2017, by vertical

This statistic reports on the average social brand video view duration as of March 2017. According to the findings, consumer electronics had an average view duration of 71 seconds on Youtube, while only recording in 14 seconds on Facebook. Activewear similarly had an average of 70 seconds on Youtube, while having only 16 seconds of user engagement on Facebook.

本统计数据报告了截至2017年3月的平均社交媒体品牌视频观看时长。根据调查结果，消费电子产品的平均观看时长为71秒，在YouTube上，而仅在Facebook上记录了14秒的观看时长。运动服饰在YouTube上的平均观看时长同样为70秒，但在Facebook上用户参与度仅为16秒。