Largest programmatic markets in Africa 2024

In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an estimated spending of 692.5 million U.S. dollars.于2024年，在非洲各国中，埃及在程序化广告上的投入位居首位，预计支出约为9.93亿美元。南非紧随其后，预计支出为6.925亿美元。