eCommerce Benchmark KPIs: Grocery in the Netherlands

In 2023, next to an add-to-cart rate of 14.9%, a cart abandonment rate of 54.9%, and a conversion rate of 6.7%, the eCommerce Benchmark KPIs for Grocery in the Netherlands also consist of an AOV of US$63.7, a discount rate of 9.9%, and a return rate of 4.9%.

于2023年，荷兰电商领域的杂货品类关键绩效指标（KPIs）表现为：添加购物车率为14.9%，购物车放弃率为54.9%，转化率为6.7%，平均订单价值（AOV）为63.7美元，折扣率为9.9%，退货率为4.9%。