广东省抖音平台食品类客户分级评价数据

采集广东省抖音平台客户消费行为数据，通过客户的最近一次消费时间（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)，采用RFM模型对客户进行价值评级，实现精准化运营，通过对广东省抖音平台客户价值管理，满足不同价值客户的个性化需求。并为同行业企业不同价值类型的客户个性化服务提供数据支持。1、数据处理：对采集到的数据进行降噪、清洗、脱敏、聚集、分析。 2、数据加工：运用RFM模型结合用户的最近一次活动（R）、用户活动频率（F）和消费金额（M）的得分排名对客户进行一个综合排名，最终得出一个RFM总评分。a.提取出最近一次消费时间（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)，将用户按照最近一次活动（R）进行分类，最近一次活动时间间隔最短的用户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。b.根据客户活动频率（F）从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。C,消费金额（M），前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。 RFM得分=（R）得分*0.3+（F）得分*0.3+（M）得分*0.4 评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。 3、通过对客户的分级管理，为不同价值类型的客户个性化服务提供数据支持This dataset collects customer consumption behavior data from the Douyin platform in Guangdong Province. The RFM model is adopted to evaluate customer value based on three metrics: Recency (R, time elapsed since the most recent consumption), Frequency (F, total consumption times within a recent period), and Monetary (M, total consumption amount within a recent period), so as to realize precise operational management. Through customer value management on the Douyin platform in Guangdong, the dataset meets the personalized demands of customers with different value tiers, and provides data support for personalized services targeting different value-type customers for enterprises in the same industry. 1. Data Processing: Denoise, clean, desensitize, aggregate and analyze the collected raw data. 2. Data Refinement: Use the RFM model combined with the score rankings of the three metrics (R, F, M) to conduct a comprehensive ranking of customers, and finally obtain the overall RFM score. a. Extract the three metrics of Recency (R), Frequency (F) and Monetary (M) first. Classify users based on Recency (R): users with the shortest time interval since their most recent consumption are ranked first. Assign scores from 1 to 5: the top 20% of customers get 5 points, the next 20% get 4 points, the subsequent 20% get 3 points, the next 20% get 2 points, and the last 20% get 1 point. b. Classify users in descending order based on their consumption frequency (F): the top 20% of customers get 5 points for their frequency score, and the rest are assigned scores following the same rule. c. For the consumption amount (M) metric: the top 20% of customers get 5 points, and the 20% of customers with the lowest consumption amount get 1 point, with the rest assigned scores in the same tiered manner. The overall RFM score is calculated as: RFM Score = 0.3*R_score + 0.3*F_score + 0.4*M_score. Customers are classified into four tiers: Level A customers with a score ≥4, Level B customers with 3 ≤ score <4, Level C customers with 2 ≤ score <3, and Level D customers with a score <2. 3. Through hierarchical customer management, provide data support for personalized services targeting different value-type customers.