Replication Data for: Communities and Social Technologies in the development of Sustainable Business Models in the Amazon - The Da Tribu case

Data for "Communities and Social Technologies in the development of Sustainable Business Models in the Amazon - The Da Tribu case", published by RAC-Revista de Administração Contemporânea. In this data set, there are materials from different sources (primary and secondary) that allowed the identification and understanding of the analytical categories that emerged from the Da Tribu case. In addition, internal documents and content were obtained from the enterprise's website and social media, as well as articles published in newspapers, blogs and magazines, and multiple videos available on virtual platforms, in which the entrepreneurs narrate aspects linked to the purpose and trajectory of the enterprise.