Data Clean Room Powered by Snowflake

Trying to navigate a changing ecosystem and still crush your marketing goals? The pending deprecation of third-party cookies and rapidly changing privacy regulations coupled with low-to-no data movement requirements are driving organizations to think differently about their marketing. Sharing data between brands, without exposing personally identifiable information (PII), can yield incremental customer insights not available before—and provide new, innovative and safe ways to work together.

The Acxiom Clean Room powered by Snowflake is a trusted zone for two or more parties to share sensitive data without exposing PII, exercise full control over their data, and easily distribute it to an endpoint to activate it. Together, Acxiom and Snowflake are making it easy to share data with and across organizations to enable growth and faster utilization of data while honoring people’s privacy and brands’ business and operability requirements. With market-leading privacy practices and a privacy-by-design framework, no one is better equipped to help you stay ahead of changing privacy regulations than Acxiom.

HOW IT WORKS

Acxiom Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Our best-in-class identity resolution and data enrichment enable:

• Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
• A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.
• The addition of thousands of descriptive and predictive insights to known records so brands can better understand
customers and personalize experiences.

WHY AN ACXIOM CLEAN ROOM POWERED BY SNOWFLAKE?

EXPERIENCE YOU CAN TRUST

Acxiom has been enabling clean room use cases for some of the world’s biggest brands for more than 12 years and has partnered with Snowflake for more than five years—developing some of the earliest solutions in Snowflake’s Marketplace
and Data Cloud.

THE MOST VALUE FROM YOUR INVESTMENT

With more than fifty years of data management expertise for the world’s largest brands, Acxiom’s elite professional services teams help brands quickly get the most value from their data clean room investment, including:

• Data exploration and analysis
• Segmentation and audience building
• Partner gap/overlap analysis
• Lookalike and audience extension models
• Full data set ingestion and preparation
• Distribution to platforms for use by selected partners

Ensure your data clean room use cases are compliant in a rapidly changing regulatory ecosystem and honor people’s privacy with industry-leading best practices.

EXPECTED WORKFLOW
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.

搜集汇总

背景与挑战

背景概述

该数据集是Acxiom基于Snowflake平台构建的数据清洁室解决方案，支持多方在保护个人隐私的前提下安全共享数据，提供身份解析、数据增强功能以提升营销效果。方案结合Acxiom数十年数据管理经验与Snowflake技术，帮助企业在合规框架下实现数据价值最大化。