Data Clean Room Powered by Snowflake

Trying to navigate a changing ecosystem and still crush your marketing goals? The pending deprecation of third-party cookies and rapidly changing privacy regulations coupled with low-to-no data movement requirements are driving organizations to think differently about their marketing. Sharing data between brands, without exposing personally identifiable information (PII), can yield incremental customer insights not available before—and provide new, innovative and safe ways to work together.

The Acxiom Clean Room powered by Snowflake is a trusted zone for two or more parties to share sensitive data without exposing PII, exercise full control over their data, and easily distribute it to an endpoint to activate it. Together, Acxiom and Snowflake are making it easy to share data with and across organizations to enable growth and faster utilization of data while honoring people’s privacy and brands’ business and operability requirements. With market-leading privacy practices and a privacy-by-design framework, no one is better equipped to help you stay ahead of changing privacy regulations than Acxiom.

HOW IT WORKS

Acxiom Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Our best-in-class identity resolution and data enrichment enable:

• Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
• A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.
• The addition of thousands of descriptive and predictive insights to known records so brands can better understand
customers and personalize experiences.

WHY AN ACXIOM CLEAN ROOM POWERED BY SNOWFLAKE?

EXPERIENCE YOU CAN TRUST

Acxiom has been enabling clean room use cases for some of the world’s biggest brands for more than 12 years and has partnered with Snowflake for more than five years—developing some of the earliest solutions in Snowflake’s Marketplace
and Data Cloud.

THE MOST VALUE FROM YOUR INVESTMENT

With more than fifty years of data management expertise for the world’s largest brands, Acxiom’s elite professional services teams help brands quickly get the most value from their data clean room investment, including:

• Data exploration and analysis
• Segmentation and audience building
• Partner gap/overlap analysis
• Lookalike and audience extension models
• Full data set ingestion and preparation
• Distribution to platforms for use by selected partners

Ensure your data clean room use cases are compliant in a rapidly changing regulatory ecosystem and honor people’s privacy with industry-leading best practices.

EXPECTED WORKFLOW
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.

是否正试图在不断变化的营销生态中破局，同时达成既定营销目标？第三方Cookie（third-party cookies）即将停用，叠加快速迭代的隐私监管政策与低/零数据移动要求，正推动各机构重新审视其营销思路。品牌间在不暴露个人可识别信息（personally identifiable information，PII）的前提下共享数据，能够带来此前无法获取的增量客户洞察，并为各方协作提供全新、创新且安全的路径。

由Snowflake提供技术支持的Acxiom洁净室，是供两方或多方在不暴露PII的前提下共享敏感数据的可信协作区，支持各方完整掌控自身数据，并可便捷地将数据分发至终端节点以激活其价值。Acxiom与Snowflake携手，大幅简化跨机构数据共享流程，助力业务增长与数据高效利用，同时充分尊重用户隐私与品牌的业务运营需求。依托行业领先的隐私实践体系与“设计即隐私”（privacy-by-design）框架，Acxiom是您领跑于不断变化的隐私监管政策的最佳伙伴。

工作原理
由Snowflake提供技术支持的Acxiom洁净室，可无缝拓展屡获殊荣的Real Identity（真实身份识别）能力，可识别的用户数量较简单字符串匹配提升最高达五倍，实现了跨越式改进。我们顶尖的身份解析与数据富集能力可实现：
• 提升下游匹配率，为达成营销与活动目标提供必要的规模化支撑；
• 扩充已知客户与潜在客群池，支持受众创建、数据激活、报告生成与分析工作；
• 为已知用户档案新增数千条描述性与预测性洞察，助力品牌更深入地洞察客户并实现体验个性化。

为何选择基于Snowflake的Acxiom洁净室？
值得信赖的行业经验
Acxiom已为全球诸多头部品牌提供洁净室场景解决方案超过12年，并与Snowflake合作超5年，是Snowflake Marketplace与Snowflake Data Cloud（数据云）早期解决方案的核心开发者之一。

最大化投资回报
凭借为全球头部品牌服务超50年的数据管理专业积淀，Acxiom顶尖专业服务团队可助力品牌快速从数据洁净室投资中获取最大价值，服务内容包括：
• 数据探索与分析
• 受众细分与构建
• 合作伙伴缺口与重叠分析
• 相似客群与受众拓展模型
• 全数据集摄取与预处理
• 向指定合作方平台分发数据

依托行业领先的最佳实践，确保您的数据洁净室场景在快速变化的监管环境中保持合规，同时充分尊重用户隐私。

预期工作流程
收到信息咨询请求后，我们的目标是在一个工作日内由Acxiom专员跟进并提供补充信息。解决方案采购完成后，将通过Snowflake数据共享机制完成服务交付与履约。

搜集汇总

背景与挑战

背景概述

该数据集是Acxiom基于Snowflake平台构建的数据清洁室解决方案，支持多方在保护个人隐私的前提下安全共享数据，提供身份解析、数据增强功能以提升营销效果。方案结合Acxiom数十年数据管理经验与Snowflake技术，帮助企业在合规框架下实现数据价值最大化。