微短剧《一梦枕星河》

一、产品概况 【产品名称】《一梦枕星河》微短剧 【供方名称】 苏州广电传媒集团有限公司 【应用领域】 文化传播/文旅服务/城市传播/非遗传承 【来源行业】 文化行业 【产品类型】 其他类型 【产品描述】由苏州广电传媒集团出品，与芒果TV联合摄制的精品网络微短剧《一梦枕星河》，以国家级非物质文化遗产项目苏扇的传承人朱依然与古城细胞解剖工程师沈枫的爱情故事为引线，以历史文化名城和中新苏州工业园区三十年发展变迁为背景交叉展开故事情节，镌刻了三代人三十年的苏州故事，展现了苏州古今交融之美。作为剧情化的城市IP剧，该剧用影视“小窗口”撬动文旅“大舞台”，形成“以文塑旅，以旅彰文”的良性互动和效益转化，正有力推动城市品牌营销的不断深化和升华。 【关键词】 非遗传承、古城保护、城市IP、文旅营销 二、基本信息 【指导单位】江苏省广播电视局、中共苏州市委宣传部 【出品方】苏州广电传媒集团有限公司 【制作方】苏州广电传媒集团有限公司、湖南快乐阳光互动娱乐传媒有限公司 【制片地区】中国内地 【作品类型】现代 人文 情感 治愈 【语言】汉语普通话、苏州方言 【总集数】9集 【拍摄地点】江苏苏州 【拍摄日期】2023年10月17日 至 2023年11月 【取景拍摄地】 以平江历史文化街区为主要取景地，融入盘门景区、唐寅故居、东方之门、金鸡湖、独墅湖、广电靴子楼等多处“网红打卡地”。 【发行许可】（苏）网微剧审字（2024）第009 【备案号】G32032752308401

1. Product Overview
- Product Name: *A Dream Resting on the Starlit River*
- Supplier Name: Suzhou Radio and Television Media Group Co., Ltd.
- Application Fields: Cultural Communication, Cultural and Tourism Services, Urban Communication, Intangible Cultural Heritage (ICH) Inheritance
- Source Industry: Cultural Industry
- Product Type: Other Types
- Product Description: The boutique online micro-drama *A Dream Resting on the Starlit River*, produced by Suzhou Radio and Television Media Group Co., Ltd. and co-filmed with Mango TV, takes the love story between Zhu Yiran, the inheritor of the national-level ICH item Suzhou-style fan, and Shen Feng, an ancient city heritage anatomy specialist, as the main thread. The plot unfolds in an interwoven manner against the backdrop of the 30-year development and transformation of the historical and cultural city of Suzhou and the China-Singapore Suzhou Industrial Park, chronicling the stories of Suzhou across three generations over 30 years and showcasing the aesthetic charm of the integration of ancient and modern Suzhou. As a dramatic urban IP drama, it uses the "small window" of film and television to leverage the "big stage" of cultural and tourism development, fostering a benign interaction and benefit transformation of "shaping tourism with culture, and highlighting culture through tourism", and effectively promoting the continuous deepening and elevation of urban brand marketing.
- Keywords: ICH Inheritance, Ancient City Protection, Urban IP, Cultural and Tourism Marketing

2. Basic Information
- Guiding Units: Jiangsu Provincial Bureau of Radio and Television, Publicity Department of the CPC Suzhou Municipal Committee
- Production Company: Suzhou Radio and Television Media Group Co., Ltd.
- Production Team: Suzhou Radio and Television Media Group Co., Ltd., Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd.
- Production Region: Mainland China
- Work Genre: Modern, Humanistic, Emotional, Healing
- Languages: Mandarin Chinese, Suzhou Dialect
- Total Episodes: 9
- Filming Location: Suzhou, Jiangsu Province
- Filming Period: October 17, 2023 to November 2023
- Filming Locations: Mainly shot in Pingjiang Historical and Cultural Block, integrating multiple internet-famous check-in spots such as Panmen Scenic Area, Tang Yin's Former Residence, the Gate of the Orient, Jinji Lake, Dushu Lake, and the Suzhou Radio and Television "Boot Building"
- Distribution License: (Su) Wang Weiju Shen Zi (2024) No. 009
- Filing Number: G32032752308401

搜集汇总

背景与挑战

背景概述

微短剧《一梦枕星河》是由苏州广电传媒集团出品的一部精品网络微短剧，以苏州古城和工业园区的发展变迁为背景，融合了非遗传承和城市IP元素。该剧已在国内外多个平台播出，并获得多项奖项和好评。