YouTube: distribution of U.S. audiences 2024, by gender

At the beginning of 2024, approximately 51.2 percent of YouTube users in the United States were women. By comparison, men made up around 48.8 percent of the platform's user base.From video-hosting to social mediaYouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos.Video content creators and YouTubersWith its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

截至2024年初，美国YouTube用户中女性占比约为51.2%，相较之下，男性用户占据了平台用户基础的48.8%。从最初作为视频托管网站起步，YouTube已从2000年代初的起点跨越至视频托管到社交媒体的广阔领域。时至今日，得益于其社交功能及与内容创作者直接互动的可能性，YouTube已成为全球最受欢迎的社交媒体平台之一。2022年初，该平台全球用户数接近26亿，仅次于Facebook。YouTube的观众群体中，美国占据了相当大的比重，成为该流行视频平台的第二大市场。在美国，约有八成社交媒体用户通过YouTube观看视频、租赁电影和电视剧、直播以及观看短视频。随着英语词典在2016年对“YouTuber”这一术语的正式收录，该词汇在媒体行业中逐渐获得了专业认可。2020年，据估计，YouTube促进了或支持了394,000个在美国的就业岗位的创造，为国家国内生产总值贡献了高达205亿美元的巨额金额。尽管平台上仅有极少数内容创作者获得了知名度和声望，但78%的美国创作者一致认为YouTube对他们职业目标产生了积极影响。2022年，该公司宣布了进一步帮助创作者在平台上实现收益化的计划，包括可能推出视频NFT市场，继标志性YouTube视频“Charlie咬了我的手指”和“Nyanyanyanyanyanyanya猫”已以数十万美元的价格售出之后。