intention_to_preserve_forest.xlsx

Dataset containing the variables used to test a model linking the ecological context where people live in (forest cover in the landscape), via forest experiences (direct contact with forests and frequency of receiving ecosystem services and disservices), to the psychological antecedents (beliefs, attitude and intention) of the behavior of preserving forest remnants. <br>Data was collected through an interview-based protocol applied to 106 landowners living across 13 landscapes varying in forest cover in a consolidated rural region in the Brazilian Atlantic Forest. The conceptual model was based on the Reasoned Action Approach, considering the ecological context and the three forest experiences as background factors. The fit of the model to the data was tested using Piecewise Structural Equation Modelling. <br>For more details on data collection and the quantification of the variables see Tisovec-Dufner et al. Intention of preserving forest remnants among landowners in the Atlantic Forest: the role of the ecological context via ecosystem services. People and Nature, in press.<br>