Brazil: consumer views on natural cosmetics 2019

The search for natural, organic and sustainable products is a global trend that is affecting every segment of consumer behavior, including the choice of cosmetics. According to a survey conducted in Brazil, 53 percent of respondents were interested in natural beauty products as of September 2019. Meanwhile, 31 percent believed that products manufactured with organic and natural ingredients were more effective than the ones using chemicals. In 2019, nine percent of consumers who purchased an organic product in Brazil chose to buy organic cosmetics.

追求自然、有机和可持续的产品已成为全球性的趋势，这一趋势正在影响消费者行为的各个领域，包括化妆品的选择。根据在巴西进行的一项调查，截至2019年9月，53%的受访者对天然美容产品表示出兴趣。与此同时，31%的受访者认为，采用有机和天然成分制造的产品比使用化学成分的产品更有效。在2019年，巴西购买有机产品的消费者中有9%选择了有机化妆品。