Herbal Essences brand profile in the United States 2023

How high is the brand awareness of Herbal Essences in the United States?When it comes to hair care users, brand awareness of Herbal Essences is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Herbal Essences in the United States?In total, 28 percent of U.S. hair care users say they like Herbal Essences. However, in actuality, among the 78 percent of U.S. respondents who know Herbal Essences, 36 percent of people like the brand.What is the usage share of Herbal Essences in the United States?All in all, 22 percent of hair care users in the United States use Herbal Essences. That means, of the 78 percent who know the brand, 28 percent use them.How loyal are the users of Herbal Essences?Around 16 percent of hair care users in the United States say they are likely to use Herbal Essences again. Set in relation to the 22 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.What's the buzz around Herbal Essences in the United States?In September 2023, about 19 percent of U.S. hair care users had heard about Herbal Essences in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 24 percent, meaning at the time of the survey there's little buzz around Herbal Essences in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Herbal Essences 在美国的品牌认知度究竟如何？针对头发护理产品使用者而言，Herbal Essences 在美国的品牌认知度高达 78%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌标志和书面品牌名称。Herbal Essences 在美国的受欢迎程度如何？总体而言，28% 的美国头发护理产品使用者表示喜欢 Herbal Essences。然而，实际上，在了解 Herbal Essences 的 78% 的美国受访者中，有 36% 的人对该品牌表示喜爱。Herbal Essences 在美国的用户使用率如何？总的来说，22% 的美国头发护理产品使用者使用 Herbal Essences。这意味着，在了解该品牌的 78% 的受访者中，有 28% 的人选择使用。Herbal Essences 的用户忠诚度如何？大约 16% 的美国头发护理产品使用者表示他们很可能再次使用 Herbal Essences。相较于品牌的 22% 使用率，这表明有 73% 的用户表现出对品牌的忠诚。Herbal Essences 在美国市场上的声望如何？截至 2023 年 9 月，大约 19% 的美国头发护理产品使用者在过去三个月内通过媒体、社交媒体或广告了解过 Herbal Essences。在这 78% 了解该品牌的受访者中，占比为 24%，意味着在调查期间，Herbal Essences 在美国市场上的关注度相对较低。若您欲比较不同品牌，可通过选择调查项目进行深度分析，按总人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。