eCommerce Benchmark KPIs: Fashion in Mexico

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 86.4%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Fashion in Mexico also consist of an AOV of US$107, a discount rate of 16.2%, and a return rate of 16%.

在2023年，墨西哥时尚电商的基准关键绩效指标（KPI）除了一致高达10.7%的加入购物车率、86.4%的购物车放弃率以及1.5%的转化率之外，还包含平均订单价值（AOV）为107美元、16.2%的折扣率和16%的退换货率。