网络货运行业保险客户画像

网络货运行业保险客户画像，是应用天津市滨海新区授权的公共数据打造的数据产品。
本产品基于东疆数字货运综合服务平台沉淀的网络货运业务发布方信息、服务方信息、业务订单信息和运输轨迹信息等，通过数据加工治理、统计分析及信息脱密等方式，形成针对保险公司、保险经纪公司等相关机构需要的客户画像，并定期进行更新，确保产品的准确性和实时性，为上述机构挖掘客户需求、提高营销效果，提升产品适配性提供支持。

Insurance customer portraits for the network freight transportation industry is a data product developed with public data authorized by the Tianjin Binhai New Area.
This product is built upon accumulated data from the Dongjiang Digital Freight Comprehensive Service Platform, including information of network freight business publishers, service providers, business orders, transportation trajectories and other relevant data. Through data processing and governance, statistical analysis, information de-identification and other methods, it creates customer portraits tailored for relevant institutions such as insurance companies and insurance brokerage firms. It is updated regularly to ensure the accuracy and timeliness of the product, and provides support for these institutions to uncover customer demands, improve marketing effectiveness, and enhance product adaptability.