eCommerce Benchmark KPIs: Media in Thailand

In 2023, next to an add-to-cart rate of 10.4%, a cart abandonment rate of 77.6%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Media in Thailand also consist of an AOV of US$23.6, a discount rate of 9.3%, and a return rate of 3.5%.

于2023年，泰国媒体电子商务的基准关键绩效指标（KPIs）包括10.4%的加入购物车率、77.6%的购物车放弃率、2.3%的转化率，此外，平均订单价值（AOV）为23.6美元，折扣率为9.3%，退货率为3.5%。