Digital retail media ad spend growth in Europe 2020-2026

In 2023, digital retail media advertising spending in Europe increased by 17 percent and reached eight 10.5 euros. In the coming years, the growth is expected to pick up and the market will continue expanding, outside of Amazon faster than when the U.S. giant is included.

至2023年，欧洲的数字零售媒体广告支出增长了17%，达到了85亿欧元。展望未来数年，市场增长预计将加速，且除亚马逊之外的市场扩张速度将超过包括美国巨头在内的整体增速。