Chinese questionnaire version for: Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles

This repository provides additional data (i.e., Chinese version of the questionnaire) to accompany the paper:

"Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles".

This study aims to investigate how consumer ethnocentrism and perceived interactivity influence consumption value and pro-environmental value, subsequently affecting attitude and intention.

The results show that consumer ethnocentrism and perceived interactivity positively influence function value, emotional value, and social value; perceived interactivity also positively influences altruistic value, biospheric value, and collectivistic value. Function value, social value, emotional value, and collectivistic value positively influence attitude; however, altruistic value and biospheric value did not find a correlation with attitude. Furthermore, attitude positively influences intention to adopt domestic electric vehicles.