eCommerce Benchmark KPIs: Apparel in Portugal

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 81.4%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Apparel in Portugal also consist of an AOV of US$90.4, a discount rate of 14.2%, and a return rate of 15.3%.

于2023年，葡萄牙服装电子商务的基准关键绩效指标（KPIs）包括13.9%的加入购物车率、81.4%的购物车放弃率、2.6%的转化率，此外，平均订单价值（AOV）为90.4美元，折扣率为14.2%，退货率为15.3%。