Advantages of online shopping in Hungary 2023

Nearly half of surveyed Hungarians found the comparability of prices and ease of finding the best offer one of the biggest advantages of online shopping in 2023. At the same time, 47 percent of respondents liked to shop online because they could access products located on the other side of the country. When do Hungarians buy their groceries online?Even if online grocery shopping is far from becoming the norm, it has been increasing in popularity. In 2023, most Hungarians tended to order groceries online when they were ill or did not have enough time to go to the store due to other activities. However, 27 percent of the respondents did their regular monthly grocery shopping online.Who prefers to shop online?Both online and in-store shopping have their advantages and disadvantages. However, there is a clear trend when it comes to the preferences of different age groups, with younger generations opting for online shopping. In 2022, over 60 percent of Hungarians between the ages of 18 and 29 years preferred to shop online. By comparison, in the 45 to 59-year-old age group, 57 percent preferred in-store shopping, while, in the case of 60 to 79-year-olds, this figure reached 75 percent.

在2023年的调查中，近一半的匈牙利受访者认为，在线购物的价格可比性和寻找最佳优惠的便捷性是其最大的优势之一。与此同时，47%的受访者偏好在线购物，因为他们能够获取位于该国另一侧的产品。匈牙利人在何时进行在线购物？尽管在线购买食品远未成为常态，但其受欢迎程度却在逐渐上升。在2023年，大多数匈牙利人在生病或因其他活动而缺乏前往商店的时间时，倾向于在线订购食品。然而，27%的受访者选择在线进行常规的月度食品采购。谁更倾向于在线购物？线上和线下购物各有其优缺点。然而，不同年龄群体的购物偏好趋势明显，年轻一代更倾向于选择在线购物。在2022年，18至29岁的匈牙利人中，超过60%的人偏好在线购物。相比之下，在45至59岁年龄组中，57%的人偏好线下购物，而在60至79岁年龄组中，这一比例上升至75%。