Zimbabwe (2013): Voluntary Medical Male Cercumcision Pretest of Adverts For April Campaign amongst Population Aged 15-35 years, in Zimbabwe

This study sought to pre-test VMMC Adverts amongst Population Aged 15 -35 years, in Zimbabwe. Examine audience comprehension of messages contained in executions. The pre-test sought to examine understanding and meaning of the advert to the target audience, explore audience likes/dislikes of the execution, evaluate emotional reaction to the message, evaluate the credibility, relevance, and appropriateness of executions content and messages to target audience, determine audience's preferred message and suggest any necessary changes, determine if the message will persuade the target audience to go for circumcision. This is a qualitative study design employing interviews with women and men aged 15 to 35 years residing in both rural and urban Zimbabwe. A total of 78 respondents were interviewed first and then participate in Focus Group discussions using the following stratification recruited from schools and surrounding communities from these areas.18 par ticipants 15 to 18 years males school children 12 of them rural and 6 urban. 18 participants 19 to 25 years males college students 12 urban and 6 rural. 18 participants 19 to 25 females of them we had12 urban and 6 rural. 12 participants 26 to 35 males with 6 rural and 6 urban. 12 participants 26 to 35 males with 6 rural and 6 urban.