Supplementary Dataset: Raw Data and PLS-SEM Measurement and Structural Model Evaluation Results

This dataset originates from the research project entitled “Advancing Rural E-Commerce: Examining Farmers’ Behavioral Intention Toward E-Commerce Platforms in China.” The data were collected through a survey employing purposive sampling using a self-administered questionnaire. A total of 392 valid responses were obtained from farmers in Sichuan Province, China. The dataset contains the variables used in the study and was analysed using partial least squares structural equation modelling (PLS-SEM).