eCommerce Benchmark KPIs: Electronics in the U.S.

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 67.6%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs for Electronics in the U.S. also consist of an AOV of US$175.6, a discount rate of 12.7%, and a return rate of 9.7%.

于2023年，美国电子产品电子商务基准关键绩效指标（KPI）包括10.1%的加入购物车率、67.6%的购物车放弃率、3.3%的转化率，此外，平均订单价值（AOV）为175.6美元，折扣率为12.7%，退货率为9.7%。