Research on Brand Logo Design
收藏Zenodo2025-09-10 更新2026-05-26 收录
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https://zenodo.org/doi/10.5281/zenodo.17093060
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The core of brand logo design lies in effectively conveying the brand's core concept through visual form. According to the brand logo construction theory by Perry & Wisnom (2003), a brand logo mainly consists of four dimensions: positioning, verbal, visual, and experiential. Designers need to base their work on brand positioning, combine the brand proposition and target audience, establish a visual design language, form a system of symbols, and enhance user experience through multi-channel applications, ultimately maximizing the brand's influence.
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Zenodo创建时间：
2025-09-10
