Customer Perception and Preference towards in-house Logistics and Outsource Logistics model in Maharashtra (India)

In this current dynamic market environment and turbulent time of COVID-19 the
role and performance of logistic services has increased manifold. The logistics
service provider has contributed to innovations and delivery in their customer’s
supply chain in recent time and hence they are important and relevant to the
marketer’s revenue and profit creation. This article emphasizes on customer
perceptions and preference towards in-house logistic and out sourcing logistics
decisions. The questions faced by the manufacturer and marketers are: Why to
outsource? How to outsource? What to outsource? Where to outsource? When to
outsource? etc. The study and analysis of the various literature and research
published earlier reveals that outsourcing in the White goods industry and FMCG is
very competitive, service oriented and inclined towards third party logistic model
(3PL). This study is based on the qualitative and quantitative research of in-house
and outsource logistics model in the state of Maharashtra (India). For this research
paper, primary data is collected via Google Doc and Likert scale is used for the
analysis.
Keywords: Customer Perception, preference, In-house logistics, Outsourcing, 3PL,
etc.