eCommerce Benchmark KPIs: Personal Care in Turkey

In 2023, next to an add-to-cart rate of 16.7%, a cart abandonment rate of 81.4%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Personal Care in Turkey also consist of an AOV of US$38.1, a discount rate of 11.4%, and a return rate of 3.2%.

于2023年，土耳其个人护理领域的电子商务基准关键绩效指标（KPI）除了包含16.7%的加入购物车率、81.4%的购物车放弃率和3.1%的转化率外，还包括平均订单价值（AOV）为38.1美元、折扣率为11.4%以及退货率为3.2%。