Toward an Understanding of why Suggestions Work in Charitable Fundraising: Theory and Evidence from a Natural Field Experiment
收藏NBER2013-11-01 更新2025-01-04 收录
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https://www.nber.org/papers/w19665
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资源简介：
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently
提供机构：
美国国家经济研究局
创建时间：
2013-11-01
