2023 MLS Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 29 MLS teams. Brands can use this data to evaluate active partnerships and explore future opportunities.<br/><br/>View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

Date Range:02-25-2023 to 12-09-2023

Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.<br/><br/>Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each MLS team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.<br/><br/>Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集由Relo Metrics提供，评估了2023年MLS所有29支球队在广播和社交媒体上的品牌曝光价值，涵盖从2月25日至12月9日的数据。它包含赞助商、曝光量、媒体价值等字段，帮助品牌分析赞助投资回报并探索合作机会。数据来源于广播网络及Facebook、Instagram等社交媒体平台。