连锁超市生活用纸商品用户消费能力分层数据

通过对历史下单数据的收集分析，了解消费者对生活用纸商品的消费情况，对消费者进行标签制定，定位消费级别，了解消费者的消费偏好，从而了解该产品是否畅销，为所有批发、零售行业制定采购、销售策略，更好地为消费者提供个性化的商品和服务，从而帮助企业更准确地掌握市场动态，提升消费者满意度和竞争力。1、用户消费生活用纸的金额占总消费生活用纸金额的比例=用户消费生活用纸的金额/总消费生活用纸的金额*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEFGHIJ分类法，对占比大于等于0.9%以上的，给予“A类消费”分层；占比大于等于0.8%到小于0.9%区间的，则给予“B类消费”分层；占比大于等于0.7%到小于0.8%区间，则给予“C类消费”分层，占比大于等于0.6%到小于0.7%区间，则给予“D类消费”分层，占比大于等于0.5%到小于0.6%区间，则给予“E类消费”分层，占比大于等于0.4%到小于0.5%区间，则给予“F类消费”分层，占比大于等于0.3%到小于0.4%区间，则给予“G类消费”分层，占比大于等于0.2%到小于0.3%区间，则给予“H类消费”分层，占比大于等于0.1%到小于0.2%区间，则给予“I类消费”分层，占比小于0.1%以下，则给予“J类消费”分层。

This dataset is constructed by collecting and analyzing historical order data to gain insights into consumers' consumption of household paper products, create consumer tags, define their consumption tiers, identify their consumption preferences, and evaluate product market performance. The results can assist wholesale and retail industries in formulating procurement and sales strategies, deliver personalized products and services to consumers, enable enterprises to accurately grasp market dynamics, and enhance consumer satisfaction and corporate competitiveness.
1. The proportion of a user's household paper consumption expenditure in the total household paper consumption expenditure = (User's household paper consumption amount / Total household paper consumption amount) × 100%.
2. Rank the users' consumption proportions in descending order.
3. The consumption classification applies the ABCDEFGHIJ tiering method: users with a proportion ≥ 0.9% are classified as "Class A Consumption"; those with 0.8% ≤ proportion < 0.9% are "Class B Consumption"; 0.7% ≤ proportion < 0.8% → "Class C Consumption"; 0.6% ≤ proportion < 0.7% → "Class D Consumption"; 0.5% ≤ proportion < 0.6% → "Class E Consumption"; 0.4% ≤ proportion < 0.5% → "Class F Consumption"; 0.3% ≤ proportion < 0.4% → "Class G Consumption"; 0.2% ≤ proportion < 0.3% → "Class H Consumption"; 0.1% ≤ proportion < 0.2% → "Class I Consumption"; and users with a proportion < 0.1% are categorized as "Class J Consumption".

搜集汇总

数据集介绍

特点

该数据集记录了连锁超市生活用纸商品的用户消费数据，包含526条记录，用于分析消费者消费能力和偏好，帮助企业制定采购和销售策略。数据采用ABCDEFGHIJ分类法对用户消费能力进行分层，适用于批发和零售行业。