eCommerce Benchmark KPIs: Furniture & Homeware in Portugal

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 84.8%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Furniture & Homeware in Portugal also consist of an AOV of US$192.2, a discount rate of 10.3%, and a return rate of 4.1%.

于2023年，葡萄牙家具与家居用品电商行业的关键绩效指标（KPIs）显示，除13.1%的添加购物车率、84.8%的购物车放弃率和2%的转化率之外，还包括平均订单价值（AOV）为192.2美元、折扣率为10.3%以及退货率为4.1%。