Understanding Sustainable Urban Transport Adoption in Indonesia: A Study of Gen Z's Intention to Use Electric Ride-Hailing Services

As sustainable urban mobility becomes more essential in Indonesia, electric ride-hailing services may lessen urban transportation's environmental impact. Grab and Gojek have expanded their electric car projects in Indonesia, but young consumers' adoption of electric ride-hailing services is still a concern. This study integrates perceived environmental, social, and governance (ESG) practices with personal sustainability orientation to examine Generation Z's desire to use electric ride-hailing services in Jabodetabek. The Stimulus-Organism-Response (SOR) framework guided this quantitative study, which collected data from 227 valid Gen Z respondents via Google Forms. The suggested model explored how perceived ESG and personal sustainability orientation affect attitude, trust, and value, which affect electric ride-hailing intention. Analysis used partial least squares structural equation modelling. The measuring model met validity and reliability criteria, demonstrating that Gen Z's evaluations of electric ride-hailing services can be explained by these constructs. The study shows that sustainability-related company views and environmental ideals influence consumer attitudes, trust, perceived value, and behavioural intention. These findings suggest that ride-hailing service providers and governments should improve ESG communication, user trust, and electric ride-hailing service value. This study applies the SOR paradigm to Indonesian electric ride-hailing, adding to sustainable urban transport adoption literature.