Past-Purchase & Purchase Intent Audiences

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Past-Purchase and Purchase Intent Audiences target your ideal customers based on what they frequently buy!

**Why InMarket Audiences?**
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. The InMarket data universe is composed of nearly 200M, SDK-based monthly active users – or 77% of the adult US population

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– Precise location, purchase, and intent data collected via vast direct InMarket SDK mobile app integrations and InMarket’s Owned & Operated app portfolio
– All data is normalized to account for regular device updates and enhanced predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

**How We Do It**
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

**Past-Purchase Audiences**
Leverage transaction data sourced directly from InMarket’s Owned & Operated “CheckPoints” mobile app. CheckPoints incentivizes consumers to earn rewards by scanning product SKUs, shopping receipts and completing surveys–providing InMarket with insight into verified, first-party past-purchase behavior.

**Table Sample:**
- Device_ID [MAID]
- Audience_ID

**Past-Purchase Sample Fields Include:**
- DEVICE_ID
- CPG_HouseholdEssentials_AllPurposeCleaner
- CPG_GiftCards
- CPG_WineRed_JoshCellars
- CPG_Spirits_Rum
- CPG_Poultry
- CPG_Seafood
- CPG_Dairy_Milk
- HealthWellness_DietNutrition
- HealthWellness_PainReliver
- Retail_CraftSupplies
​​- Retail_HomeDecor

**Purchase Intent Audiences**
Reach consumers “in-market” for specific products and services thanks to InMarket’s Owned & Operated “List Ease” mobile app. List Ease allows users to create digital shopping lists, share them with other shoppers, and scan receipts + track purchases–indicating frequent purchase behaviors and future purchase intent.

**Table Sample:**
- Device_ID [MAIDs]
- Audience_ID

**Purchase Intent Sample Fields Include:**
- DEVICE_ID
- ShoppingList_Snacks
- ShoppingList_Sauces
- ShoppingList_Pets
- ShoppingList_PastaGrains
- ShoppingList_PaperGoods
- ShoppingList_MeatsSeafood
- ShoppingList_HouseholdEssentials
- ShoppingList_HerbsSpicesSeasoning
- ShoppingList_HealthBeautyProducts
- ShoppingList_FruitsVegetables
- ShoppingList_FrozenFoods

**Business Needs**
***Accelerating Advertising Revenue***
Find targeted users based on location and device behaviors.
**Audience Segmentation**
Target your ideal customers based on where they go and what they do in the real world.

**Supported Use Cases**
- Strengthen loyalty and competitive conquesting
- Discover new high-intent consumers
- Drive brand awareness and engage in real time
- Maximize consumer lifetime value

**Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog

**Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.

搜集汇总

背景与挑战

背景概述

该数据集基于InMarket的移动应用收集的历史购买和购买意向数据，帮助广告主精准定位目标客户，覆盖约2亿美国成年月活用户，数据经过标准化处理并符合隐私法规，结合先进的数据科学技术确保高质量和精准度。它支持广告收入加速和受众细分等业务需求，适用于增强忠诚度、发现高意向消费者等多种场景。