Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve

This study explores the impacts of natural resources, accessibility, cultural uniqueness, carrying capacity, and perceived value on tourism destination competitiveness from tourists’ perspectives. A total of 157 respondents participated in completing the questionnaire. Data analysis using WarpPLS 6.0 revealed that accessibility and cultural uniqueness are positively and significantly related to tourism destination competitiveness, while natural resources, carrying capacity, and perceived value did not show significant relationships.