Share of internet users who watch online videos 2018, by country

This statistic gives information on the share of internet users who watch online videos as of January 2018, by country. During the survey, it was found that 85 percent of U.S. internet users watched online video content on any device. Saudi Arabia was ranked first with a 95 percent online video penetration among the online population. Saudi Arabia also ranks highest for daily online video access.Engagement with online video content in the U.S.– additional informationIn the United States, YouTube ranks first as market leader among video and entertainment websites, leaving VoD providers Netflix and Hulu staggering behind.Online videos include a variety of types from a six second long Vine to a full length movie and can be accessed via any device with an internet connection. The weekly time spent by U.S. users watching video content on smartphones has grown steadily over time. The results reveal that smartphone users aged 18 to 24 years spent more time watching video content than any other age group as they spent on average 83 minutes consuming videos per week. In contrast, smartphone users aged between 50 and 64 years only spent an average of 36 minutes per week watching mobile video content.

本统计数据显示了截至2018年1月，各国互联网用户观看在线视频的比例。调查期间发现，美国85%的互联网用户在任何设备上观看了在线视频内容。沙特阿拉伯在线视频渗透率高达95%，位居榜首，且在每日在线视频访问量方面也名列前茅。在美国，YouTube作为视频和娱乐网站的市场领导者，遥遥领先于点播服务提供商Netflix和Hulu。在线视频类型繁多，从仅有六秒的Vine到完整长度的电影，均可通过具备互联网连接的任何设备进行访问。美国用户在智能手机上观看视频内容的每周时间随时间稳步增长。结果显示，18至24岁的智能手机用户观看视频内容的时间比其他任何年龄组都要长，他们平均每周花费83分钟观看视频。相比之下，50至64岁的智能手机用户平均每周仅花费36分钟观看移动视频内容。